Design Process
Brief: To get to know your client is very important in order to create a logo that could fit their needs. Ask their requirements and expectations; what they want to achieve through the logo, their favorite colors and so on...Try to specify with this brief interview what the client wants.
Sometimes it happens that they just say "I want a cool logo" and they don´t give further explanation (especially on-line clients) so it could look loke you have green card to create whatever You consider cool but it can be a failure when you show it to your client.
Step 2:
Research: Find out all the information available about the company service or product your designing for in order to make an idea about the kind of market it is directed to.
Step 3:
Sketching (Concept development): Write down the name of the brand with a list of words of what it isnpire to you, all the posible related ideas as well as typography sketchings, try positioning elemnts in diferent ways, play with concepts and colors. Create in a piece of paper as many drawings and ideas as you can and try to clean them up.
Step 4:
Show it! : Show your client the logo options to make the pre-decision and corrections needed Example: Change a color, a word. This stage is also called Review, some disegners work giving their clients unlimited reviews and some others specify a limited amount of reviews evn up to 6 reviews only (those are the oportunities of your client to make changes in the concepts)
Step 5:
Final Touches: Once the client decided on the final logo version you're ready to give him/her the final product Psd, Png, Jpg and all the types of flies you comitted to give.
Step 6:
Enjoy your success!
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